News from Rochester Software Associates, Inc.

Making it Personal: Variable Data Printing for Fun & Profit

As jobs move from print-to-inventory to smaller, just-in-time runs via print-on-demand, costs are reduced. Enterprises cut down on waste due to overprinting or changing regulations. In addition, jobs can be personalized for one-to-one marketing, resulting in more effective, more compelling collateral, ideally leading to increased sales and higher earnings.

The key to a successful personalization campaign are the five A’s: Accurate, Appropriate, Attractive, Attention and Action.  Learn more in this article in the  ON DEMAND Newsletter.