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Welcome to the In-Plant Insights Blog

Read about topics relevant to in-plant, in-house and corporate print centers in all vertical markets. Get insights from RSA and guest industry bloggers like Howie Fenton and Ryan McAbee.

  • Blog Post
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  • Howie Fenton
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  • 11 February 2025

Personalization as a Value-Added Service

Faced with rising competition and changing customer demands, in-plant printers today need to expand their service offerings to differentiate themselves. Personalized services like customized marketing materials, personalized direct mail campaigns, and tailored packaging solutions help them provide this. Variable data printing (VDP) enables these services, allowing in-plants to produce unique, individualized content at scale, ensuring that each piece of printed material feels personal and relevant to the recipient.

  • Blog Post
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  • Howie Fenton
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  • 28 January 2025

6 Ways RSA Helps In-Plant Printers Do More with Less

Today’s in-plant printers need to accomplish more with fewer resources to thrive — and the right tools can help them do that. RSA’s WebCRD, QDirect, ReadyPrint, and ImpactVDP solutions help, automating key tasks, optimizing workforce utilization, and allowing in-plants to bring more work in-house. Through these capabilities and more, RSA can help in-plants optimize their workforces, expand the capabilities they offer, and diversify their service offerings — to ensure long-term success and profitability.

  • Blog Post
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  • Howie Fenton
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  • 05 November 2024

Have You Talked to Your Customers About VDP for the Holidays?

As more businesses embrace personalization to fuel engagement in their brand, variable data printing (VDP) has continued to grow in popularity. But many organizations still don’t understand the benefits VDP offers — and what better time to inform them than the holidays? VDP can enhance holiday campaigns and help businesses connect with their customers. And RSA’s ImpactVDP module can help.

  • Blog Post
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  • Rochester Software Associates
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  • 15 October 2024

Variable Data Printing Gets a Facelift with ImpactVDP v5

RSA announces ImpactVDP v5, featuring a range of new enhancements now available to users. From remote repository integration and complex barcoding support, to date selector enhancements and “controlled by” for dropdowns, the newest functionality is designed to give customers a better, more flexible experience — empowering creativity and improving control.

  • Blog Post
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  • Howie Fenton
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  • 10 September 2024

Printing Measurements and KPIs: A Path to Performance Improvement

Key performance indicators (KPIs) are crucial yet challenging metrics to define and measure within the printing industry. Over the years, the graphic arts sector has struggled with consistent measurements, reporting, and process improvement strategies. In this blog, we'll delve into the importance of measurements and KPIs, strategies to gather the data, and offer insights into how they can be used effectively to enhance performance.

  • Blog Post
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  • Howie Fenton
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  • 06 August 2024

The Evolution of Metrics and Reporting in Print Production

Today, modern metrics and reporting are key to staying productive and enhancing performance for print businesses. And measurement and reporting methods have evolved, providing more detailed and actionable data that printers can use to steer their businesses and stay competitive. Explore some of the metrics available to print shops today and learn how measurement has changed over the years — and what that means for today’s print industry.

  • Blog Post
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  • Howie Fenton
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  • 09 July 2024

7 Trends Currently Impacting the In-plant Industry

From cost-consciousness and industry consolidation to the prevalence of automation and AI and the rise of inkjet press adoption, seven trends are shaping the in-plant industry today. Some are new, while others have been gradually emerging for years but are now impossible to ignore. How can your business leverage these trends to continue to thrive? 

  • Blog Post
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  • Howie Fenton
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  • 04 June 2024

11 Innovative Strategies to Overcome In-Plant Staffing Issues: Part 2

To attract new employees and build out their staffing needs, in-plants today need to rethink their hiring strategies. Younger generations, especially, are looking for different things in the workplace, wanting an employer that lives up to their ideals and prioritizes the values and programs they do. Building a workplace that measures up is the first step to appealing to younger workers today — but recruiting and retaining staff may mean thinking outside of the box at every stage. 

In the second of a two-part series, Howie Fenton gives his final five of 11 recommendations on how to overcome in-plant staffing issues.

  • Press Release
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  • Rochester Software Associates
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  • 16 May 2024

Rochester Software Associates Slated to Lead Breakout Session at the IPMA 2024 Educational Conference

RSA announces its upcoming participation in the In-Plant Printing and Mailing Association (IPMA) 2024 Educational Conference. The largest in-plant event of the year will take place from June 2 to 6, 2024 in Des Moines, Iowa. As well as sponsoring the event, RSA will host a breakout session from 10:00-10:45 a.m. on Wednesday, June 5, 2024. “The Current Trends Impacting Your In-Plant” will be led by industry experts Howie Fenton and Joanne Gore, who together have years of experience consulting with in-plants and PSPs around the world.

  • Blog Post
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  • Howie Fenton
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  • 07 May 2024

11 Innovative Strategies to Overcome In-Plant Staffing Issues: Part 1

Hiring employees has become increasingly challenging for in-plants. As older employees retire, younger generations — including Gen X, Millennials, and Gen Y — are becoming more and more difficult to draw in. But with a clearer idea of what these generations are looking for, and by introducing new programs and tactics that align with those needs, in-plants can begin to make their businesses more appealing for young hires.  

The first in a two-part series, this blog post looks at six of 11 recommendations on how to do that. 

  • Blog Post
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  • Howie Fenton
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  • 09 April 2024

Growth Markets and New Applications for Variable Data Printing

New print, finish, and mail technologies are constantly evolving – yet for many in-plants, the growth opportunities for Variable Data Printing (VDP) may have long seemed unchanged. But there’s plenty of opportunity in VDP, and a growing market for the right VDP applications. This blog explores some of the new applications and strategies in-plants can take – demystifying VDP and highlighting its possible growth trajectory.

  • Blog Post
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  • Howie Fenton
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  • 05 March 2024

How Your Web to Print User Interface Impacts Customer Satisfaction and Adoption

An excellent user experience isn’t just a “nice to have” in today’s Web to Print software. Rather, it’s the difference between solutions that get used and those that don’t. So what goes into a good Web to Print user experience? And what can you do if you feel like your Web to Print environment isn’t meeting user expectations? This blog post explores those questions and more. 

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Since 1986, thousands of production print centers have turned to Rochester Software Associates to improve their workflows, increase their productivity, and delight their customers. Our software solutions for transform and conversion, output management, and web to print Turn Printing Into Productivity™. Above all, what really sets us apart is our intense focus on customer satisfaction.

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