- Blog Post
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- Howie Fenton
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- 05 November 2024
Have You Talked to Your Customers About VDP for the Holidays?
As more businesses embrace personalization to fuel engagement in their brand, variable data printing (VDP) has continued to grow in popularity. But many organizations still don’t understand the benefits VDP offers — and what better time to inform them than the holidays? VDP can enhance holiday campaigns and help businesses connect with their customers. And RSA’s ImpactVDP module can help.