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  • Blog Post
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  • Howie Fenton
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  • 11 August 2020

Technology's Increasing Importance for Engaging Staff

A recent Harvard Business Review survey concluded overwhelmingly that technology has a greater impact on employee engagement than it did three years ago and will continue to be a major factor. Utilize the latest technologies in your print shop and ensure your staff has an active role in using, remaining current and fully employing these technologies as part of an overall employee engagement strategy to foster engagement and attract and retain staff.

  • Blog Post
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  • Elisha Kasinskas
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  • 30 July 2020

Two Videos Reveal Web to Print Benefits for K-12

Two new videos from RSA detail how our Web to print and workflow management software is exactly what Chino Valley Unified School District’s in-plant print center needs right now. Watch to see how they have navigated change from COVID-19 and the overall benefits they have realized using WebCRD.

  • Blog Post
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  • Howie Fenton
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  • 17 July 2020

Software Dashboards and New Trends in Data Collection

The idea of business dashboards is not new. What is new is that dashboards have become a mainstream management tool and now upper management may request access to dashboards. Business dashboards typically provide a graphical display of critical information such as day to day data, key performance indicators (KPIs) or benchmarks. One of the main problems, however, is the lack of availability of dashboards. One of the few companies that offers a dashboard is RSA.

Variable Data Creation, Printing, and Personalization

RSA offers multiple variable data printing (VDP) and personalization options with WebCRD and QDirect so that you can allow users to personalize their campaigns while using our ordering and production workflow for job ticketing, ordering, accounting and production.

  • Blog Post
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  • Elisha Kasinskas
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  • 26 July 2019

Latest InfoTrends Research Reaffirms Workflow and Web to Print Software Value

Latest InfoTrends Research Reaffirms Workflow and Web to Print Software Value. You don't need a weatherman to tell which way the wind blows sang Bob Dylan in 1966. But if you are curious about how software is or is not being used by commercial printers and in-plants, the answer my friend can be found in...

  • White Paper
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  • 28 May 2019

How Web to Print Ordering Impacts Customers’ Satisfaction and the Customer Experience

The role of Web to print in the customer experience (CX) is increasing as more customers demand service like world class e-commerce sites such as Amazon offer. This white paper answers five questions about the customer experience, including the cost of a bad customer experience, mistakes to avoid when working on CX improvements, how WTP impacts CX and how to cost justify it; nine lessons we can learn from Amazon and three lessons we can apply to the printing business.

  • Blog Post
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  • Elisha Kasinskas
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  • 15 May 2019

VDP Doesn’t Have to be Complex

KeyPoint Intelligence estimates that between 2019 and 2021, Variable Data Printing (VDP) will grow at a rate of 10% a year and by 2021, 31% of print volume produced will be variable. That's a significant number! That kind of growth means sooner or later you'll need to discuss the benefits of VDP with your in-plant clients.

  • Blog Post
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  • Howie Fenton
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  • 10 May 2019

What’s the Cost of a Bad Customer Experience to an In-Plant?

What's the Cost of a Bad Customer Experience to an In-Plant? Blog #3 of Customer Experience Series You will be shocked when you hear the estimated costs to companies that have suffered from a bad customer experience. While the numbers are based on big companies selling consumer products, in-plants should be asking what the potential

  • Blog Post
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  • Howie Fenton
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  • 19 April 2019

What We Can Learn from Amazon to Create a Better Customer Experience

What We Can Learn from Amazon to Create a Better Customer Experience The role of e-Commerce in the customer experience is increasing as more customers demand service like world class e-commerce sites such as Amazon. This is the second in a series of articles that talk about the role of software automation in enhancing superior

  • Blog Post
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  • Elisha Kasinskas
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  • 24 January 2019

12 Mistakes Not to Make When Selling Web to Print

It may not be easy making your presales and post sales pitch perfect but understanding the pitfalls could help you prevail. Selling any software solution can be a challenge. And selling a solution like Web to print, no matter how many benefits you can rattle off at breakneck speed, can potentially be chock full of challenges. Fortunately, most of those challenges are easily avoidable.

  • Blog Post
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  • Howie Fenton
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  • 06 December 2018

How Does Web to Print Provide Benefits to the In-plant and the Customer?

How Does Web to Print Provide Benefits to the In-Plant and the Customer? In a previous blog (Software Ownership, Reducing Costs and Adding Value), we presented the idea that the most valuable software has benefits for the in-plant staff and for the customer. Unfortunately, the chart did not make a strong case

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About Us

Since 1986, thousands of production print centers have turned to Rochester Software Associates to improve their workflows, increase their productivity, and delight their customers. Our software solutions for transform and conversion, output management, and web to print Turn Printing Into Productivity™. Above all, what really sets us apart is our intense focus on customer satisfaction.

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