In-plant print centers – 4 trends to address for success in 2011 and beyond. In our four-article series: "Corporate in-plant print centers – four trends to address for success in 2011 and beyond," we've talked about marketing the print center as a necessity, print center convergence,
- Blog Post
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- Elisha Kasinskas
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- 31 August 2012
In-Plant Multi-Channel GPS: Sail and Develop a Plan
How can an in-plant build variable and multi-channel offerings? Master in-plant leader Phil Larson, president of Shepherd Consulting OK and former director of AFPress and grafaccent at American Fidelity, has written a series of how-to articles for in-plants and those who work with corporate print centers. This week we will cover how an in-plant can determine their direction and develop a plan to add variable and multi-channel offerings to their services.