Howie Fenton interviews RSA about the two-pronged approach in-plants need to survive. Reducing print production costs and building more value-added products and services to offset the decline of traditional products are the two things in-plant print centers need to do to remain competitive and use the balanced scorecard approach
- Blog Post
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- Howie Fenton
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- 11 February 2025
Personalization as a Value-Added Service
Faced with rising competition and changing customer demands, in-plant printers today need to expand their service offerings to differentiate themselves. Personalized services like customized marketing materials, personalized direct mail campaigns, and tailored packaging solutions help them provide this. Variable data printing (VDP) enables these services, allowing in-plants to produce unique, individualized content at scale, ensuring that each piece of printed material feels personal and relevant to the recipient.