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  • Blog Post
  • |
  • Howie Fenton
  • |
  • 11 February 2025

Personalization as a Value-Added Service

Faced with rising competition and changing customer demands, in-plant printers today need to expand their service offerings to differentiate themselves. Personalized services like customized marketing materials, personalized direct mail campaigns, and tailored packaging solutions help them provide this. Variable data printing (VDP) enables these services, allowing in-plants to produce unique, individualized content at scale, ensuring that each piece of printed material feels personal and relevant to the recipient.

Variable Data Creation, Printing, and Personalization

RSA offers multiple variable data printing (VDP) and personalization options with WebCRD and QDirect so that you can allow users to personalize their campaigns while using our ordering and production workflow for job ticketing, ordering, accounting and production.

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