By Guest Blogger Mike Lincoln Northern Regional Manager, Colorado State Printer (This blog post first appeared on the In-Plant Printing and Mailing Association (IPMA) blog) Many of us have been through some type of business transformation; in the printing/publishing industry, it's inevitable. You have to reinvent and innovate or you will drift into obscurity. For those
- Blog Post
- |
- Elisha Kasinskas
- |
- 21 December 2015
Build a Better In-Plant – 3 Tips to Create a Better Marketing Plan
A good marketing plan engages your existing customers, entices prospects to move work into your shop, and explains who you