Boost Your Customer’s Productivity with the Latest Version of ImpactVDP

Who doesn’t want their organization to be more productive? Sure, that’s a rhetorical question, but as more organizations look to achieve more with less, any product or solution that can reduce the time employees spend on critical tasks is paramount. Rochester Software Associates (RSA) has addressed this challenge head-on with the latest release of ImpactVDP, its versatile variable data design solution.

Unveiled at the PRINTING United Expo in Las Vegas, the new version of ImpactVDP builds on its proven strengths—versatility, ease of use, and productivity—with enhanced capabilities that help your customers accomplish more, faster. If you’ve been selling previous versions, you’re already familiar with its no-code design interface, a key customer advantage. This latest version, however, brings advanced features like:

• Remote repository integration
• Enhanced date selectors
• Complex barcode formatting
• Dynamic data-driven dropdown lists

These new enhancements reduce the time and effort required for creating templates, making it easier than ever for your customers to create personalized print materials efficiently.

Browser-based, Easy to Use, and Designed for Productivity

One of ImpactVDP's greatest strengths is that it’s entirely browser-based, eliminating the need for local installations. It is also integrated with RSA's WebCRD web-to-print solution and includes a single floating license that can be shared among multiple designers, maximizing cost efficiency. Additional licenses are available if needed, but the flexibility of the floating license ensures that most teams only need a few licenses.

Best of all, users don’t need to be graphic design experts to take advantage of the tool. While graphic design experience is helpful, ImpactVDP is intuitive enough for non-designers to navigate quickly, thanks to built-in rules and features that simplify the design process.

Advanced Features for Complex Projects

ImpactVDP's latest release offers even more sophisticated tools, enabling your in-plant customers to tackle complex projects, including:

• Circular Imposition with Bleed: It supports non-square designs like circles and ovals.
  
  
• Data Versatility: Users can easily upload images, choose logos from dropdowns, and set text/image limits.
  
  
• Complex QR Code Generation: It can automate the creation of QR codes for calendar entries, contact vCards, Wi-Fi logins, and more directly from the template.
  
  
• Dynamic File Uploads: Automatically generates the correct number of pages based on uploaded content, saving significant time on multi-page documents.
  
  
• PDF and Excel Integration: It supports CSV/XLS uploads and Excel formulas, allowing users to merge fields (e.g., first and last names, and middle initials) with ease.

A Fast Path to Productivity

For your in-plant customers without dedicated programming or design staff, ImpactVDP delivers quick wins. The software allows users to design and order print-ready materials without specialized skills, whether creating business cards, postcards, notepads, and more. RSA’s comprehensive training, professional services, and extensive sample library further reduce the learning curve, helping your customers hit the ground running.

Next time you meet with an existing customer or prospect, strongly emphasize how the latest version of ImpactVDP streamlines production workflows, allowing in-plants to boost efficiency and reduce turnaround times. Paired with WebCRD, it's a complete solution that empowers customers to boost productivity. As an added benefit, RSA offers free training and resources to ensure customers quickly see the benefits of this powerful tool.

ImpactVDP also works with RSA’s QDirect to generate VDP output based on a data drop so that postcard or other data-driven VDP output can be generated automatically without user input.