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  • Blog Post
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  • Howie Fenton
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  • 11 February 2025

Personalization as a Value-Added Service

Faced with rising competition and changing customer demands, in-plant printers today need to expand their service offerings to differentiate themselves. Personalized services like customized marketing materials, personalized direct mail campaigns, and tailored packaging solutions help them provide this. Variable data printing (VDP) enables these services, allowing in-plants to produce unique, individualized content at scale, ensuring that each piece of printed material feels personal and relevant to the recipient.

  • Blog Post
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  • Howie Fenton
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  • 28 January 2025

6 Ways RSA Helps In-Plant Printers Do More with Less

Today’s in-plant printers need to accomplish more with fewer resources to thrive — and the right tools can help them do that. RSA’s WebCRD, QDirect, ReadyPrint, and ImpactVDP solutions help, automating key tasks, optimizing workforce utilization, and allowing in-plants to bring more work in-house. Through these capabilities and more, RSA can help in-plants optimize their workforces, expand the capabilities they offer, and diversify their service offerings — to ensure long-term success and profitability.

  • Blog Post
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  • Rochester Software Associates
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  • 15 October 2024

Variable Data Printing Gets a Facelift with ImpactVDP v5

RSA announces ImpactVDP v5, featuring a range of new enhancements now available to users. From remote repository integration and complex barcoding support, to date selector enhancements and “controlled by” for dropdowns, the newest functionality is designed to give customers a better, more flexible experience — empowering creativity and improving control.

  • Blog Post
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  • Rochester Software Associates
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  • 23 April 2024

Leveraging the Benefits of Variable Data Printing for Effective Fundraising and Enrollment in Higher Education

Variable data printing (VDP) has emerged as a useful tool in the higher education market, particularly for fundraising and enrollment, enabling organizations to personalize their materials to engage with their audiences more effectively. As a reseller of RSA software, that tool is in your toolbox with ImpactVDP, RSA’s variable data printing solution.

  • Blog Post
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  • Rochester Software Associates
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  • 19 December 2023

The Road to Sales Success: Sell More Software by Leveraging Production Print Trends

The world of production print is in a constant state of flux, with new technologies, solutions, and market dynamics shaping how commercial printers and in-plants operate. For resellers of Rochester Software Associates solutions, recognizing these trends is crucial to effectively serving your customers and boosting sales.

  • Blog Post
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  • Rochester Software Associates
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  • 24 October 2023

ImpactVDP 3.2: The Future of Variable Data Printing

With the addition of new capabilities, it is time to stop viewing ImpactVDP as a traditional VDP tool but as an imposition, creation, and upload tool that brings greater efficiencies and capabilities to print centers and commercial print shops. 

  • Blog Post
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  • Rochester Software Associates
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  • 25 September 2023

Moving Workflow Forward

Move your workflow forward with the latest releases from RSA. Save dozens of steps in your workflow, spend less time manually managing production, and operate more efficiently day after day. With RSA's latest releases, you’ll easily get more done with your existing staff and production printers.

  • Blog Post
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  • Christina McDonald
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  • 24 July 2023

How We Grew Our Print Center Revenue 40% in Nine Months

I recently had the opportunity to speak at the In-plant Printing and Mailing Association (IPMA) conference about our efforts to increase our marketing to elevate the print center I manage at Seminole County Schools. Our results so far have been great- we've grown revenue 40% over the previous year, quotes are up 300% and 92% of customers tell us that our ordering process is easy. Read my blog post to learn more about our efforts and how we did it by revamping our WebCRD Web to Print site.

  • Blog Post
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  • Rochester Software Associates
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  • 19 September 2022

Get the Rewards of Workflow Automation

Crack the code to automating your workflow with our latest releases. Discover the rewards of automating your print production processes. Save dozens of steps in your workflow, spend less time manually managing production, and operate more efficiently day after day. With RSA's latest releases, you'll easily get more done with your existing staff and production printers.

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