Home /
Authors /
Elisha Kasinskas

Author Elisha Kasinskas: Biography and Authored Content

See all content authored, presented, or sponsored by Elisha Kasinskas, Marketing Director of Rochester Software Associates.

About the Author

Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates' (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms. Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

Blog Post
|
Elisha Kasinskas
|
09 January 2015

New Tech & Equipment: In-Plant War Stories & Wise Ideas Video

Watch this short video to avoid printing equipment and technology issues as you add or replace these items in your print center. Part of the “War Stories, Wise Ideas and Q &A” in-plant panel session at GRAPH EXPO, this video is the ninth in an 11 article series, covering key takeaways from the 10 topics the panel covered.

Blog Post
|
Elisha Kasinskas
|
04 January 2015

#Failure: In-Plant War Stories & Wise Ideas Video

"What Did Not Work" Video from GRAPH EXPO In-Plant War Story Panel Session By Elisha Kasinskas, Marketing Director Learning from what did not work is a critical skill for any manager. And from this 3-minute video, you'll quickly understand the lessons these in-plant managers discovered over years of trial and error. Part of the "War Stories, Wise

Blog Post
|
Elisha Kasinskas
|
11 December 2014

Motivating Contract & Managed Services Vendors: In-Plant War Stories & Wise Ideas Video

“Contract and Managed Services” Ideas Video from In-Plant War Story Panel By Elisha Kasinskas, Marketing Director Want to get the most out of your contracts and managed services vendor agreements? Watch this short video of three experienced print center managers as part of the “War Stories, Wise Ideas and Q &A” in-plant panel session at

Blog Post
|
Elisha Kasinskas
|
05 December 2014

Equipment Insights: In-Plant War Stories & Wise Ideas Video

"Equipment and Software" Video from GRAPH EXPO In-Plant War Story Panel By Elisha Kasinskas, Marketing Director If you're an in-plant manager thinking about adding or changing equipment, this five-minute video is filled with insights from three seasoned print center managers as part of the "War Stories, Wise Ideas and Q&A" in-plant panel session at

Blog Post
|
Elisha Kasinskas
|
01 December 2014

Popcorn Marketing: In-Plant War Stories & Wise Ideas Video

"Contract and Managed Services" Ideas Video from In-Plant War Story Panel By Elisha Kasinskas, Marketing Director Want to get the most out of your contracts and managed services vendor agreements? Watch this short video of three experienced print center managers as part of the "War Stories, Wise Ideas and Q &A" in-plant panel session at

Blog Post
|
Elisha Kasinskas
|
21 November 2014

3 Unusual Insourcing Stories from In-Plant War Stories & Wise Ideas Panel

Watch This "Insourcing" Video from the GRAPH EXPO In-plant War Story Panel By Elisha Kasinskas, Marketing Director, Rochester Software Associates, Inc. Learn three unusual insourcing stories from the "War Stories, Wise Ideas and Q&A" in-plant panel session at GRAPH EXPO, and gain insights from these leaders as part of a series of exclusive short session videos.

Blog Post
|
Elisha Kasinskas
|
14 November 2014

3 Keys To Overcoming Obstacles: In-Plant War Stories & Wise Ideas Video

Get three key ways to overcome obstacles from the "War Stories, Wise Ideas and Q & A" in-plant panel session at GRAPH EXPO, and gain insights from these leaders as part of a series of exclusive short session videos

Blog Post
|
Elisha Kasinskas
|
09 November 2014

Leader War Stories: In-Plant War Stories & Wise Ideas Video

Watch three war stories from the "War Stories, Wise Ideas and Q&A" in-plant panel session at GRAPH EXPO 2014, and gain insights from these leaders as part of a series of exclusive short session videos. This post is the second in

Blog Post
|
Elisha Kasinskas
|
03 November 2014

In-Plant War Stories & Wise Ideas: 3 Key Insights from 3 In-Plant Managers

If you missed the "War Stories, Wise Ideas and Q &A" in-plant panel session at GRAPH EXPO, you can still take advantage of these leader's insights in a series of exclusive short session videos. This post kicks off a series..

Blog Post
|
Elisha Kasinskas
|
19 September 2014

In-Plant War Stories: Freese and Nichols Goes "Hedgehog" at Upcoming GRAPH EXPO Panel

Freese and Nichols on GRAPH EXPO In-Plant Panel How'd This In-Plant handle the Print War? GRAPH EXPO Panel Imparts Wisdom By Elisha Kasinskas, Marketing Director, Rochester Software Associates, Inc. This article is the third of an in-depth series introducing each of the in-plant panelists on the GRAPH EXPO panel I'll be moderating on Sept. 29,

Stay Connected with RSA: Sign Up for Our Newsletters

About Us

Since 1986, thousands of production print centers have turned to Rochester Software Associates to improve their workflows, increase their productivity, and delight their customers. Our software solutions for transform and conversion, output management, and web to print Turn Printing Into Productivity™. Above all, what really sets us apart is our intense focus on customer satisfaction.

Our Contacts

69 Cascade Drive, Suite 201
Rochester, NY 14614

General: +1 (585) 262 2690
Support: +1 (585) 327 7129
Fax:

General: rsainfo@rocsoft.com
Support: service@rocsoft.com

This website uses first and third-party cookies to ensure you have the best experience with our content. You may deactivate and delete these cookies using your browser cookie settings. If you do, some parts of our website may not function as intended. Read Cookie Policy.