Author Elisha Kasinskas: Biography and Authored Content

See all content authored, presented, or sponsored by Elisha Kasinskas, Marketing Director of Rochester Software Associates.

About the Author

Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates' (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms. Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

  • Blog Post
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  • Elisha Kasinskas
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  • 23 November 2013

In-Plant Panel Video Series - Demonstrating Strategic Value

Tom Rorhbach of Progressive conveyed how critical it is to strategically position the print center to own brand "police" responsibility, working so close to the business that you are integral to what they do. Abbas Badani says that it’s not enough to be loved, the cheapest or most convenient. You need to provide services that can't be outsourced or isolated, delivering monetary value beyond job cost. Garry Boytos discusses being the "model of service to the entire organization.

  • Blog Post
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  • Elisha Kasinskas
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  • 15 November 2013

In-Plant Panel Video Series - What Did Not Work?

Here's the fourth in the nine video series from the PRINT 13 in-plant panel session, “In-plant Tell All Success Stories from the Field,” with four in-plant leaders discussing their success secrets. This week’s video features these in-plant panelists as they openly discuss what they tried that didn’t work and how they learned from their mistakes.

  • Blog Post
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  • Elisha Kasinskas
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  • 07 November 2013

In-Plant Panel Video Series - What Has Had the Greatest Impact?

This article is the third in a series of nine short insightful videos from the PRINT 13 in-plant panel session, "In-plant Tell All Success Stories from the Field." In this video series, four in-plant leaders discuss: why they are successful, what didn’t work, how they are demonstrating value, their challenges, their advice for other in-plants, and more.

  • Blog Post
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  • Elisha Kasinskas
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  • 01 November 2013

In-Plant Panel Video Series - Success Contributors and Definition

This article is the second of a series of nine short insightful videos from the PRINT 13 in-plant panel session, "In-plant Tell All Success Stories from the Field." In this video series, featuring four in-plant leaders, they discuss: why they are successful, what didn't work, how they are demonstrating value, their challenges, their advice for other in-plants, and more.

  • Blog Post
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  • Elisha Kasinskas
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  • 28 October 2013

In-Plant Panel Video Series - Why These Leaders Are Successful

This article is the first of a series of nine short insightful videos from the Print 13 in-plant panel session "In-plant Tell All Success Stories from the Field." Watch and learn from video series featuring the four in-plant panelists as they discuss: why they are successful, how they define success, what's had the greatest impact, what didn't work, how they are demonstrating value, their challenges, their advice for other in-plants, and more

  • Blog Post
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  • Elisha Kasinskas
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  • 03 September 2013

Tom Rohrbach Discusses Being Progressive at PRINT 13 In-Plant Panel

This article is the third of an in-depth series introducing each of the in-plant panelists on the PRINT 13 panel I'll be moderating on September 9th, titled "Empowered In-plants: Tell-All Success Stories from the Field." The session features in-plant leaders in insurance, higher education and government. Tom Rohrbach is an IT Systems Engineer Consultant at Progressive Insurance. Over the past twenty years, Tom has had primary responsibility for the evolution of transactional print and mail from a manually intensive process to a fully automated ADF.

  • Blog Post
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  • Elisha Kasinskas
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  • 01 August 2013

Abbas Badani Tells All at In-Plant Panel at Print 13

Abbas Badani is the Director of Penn State University Mail, Print and Copy Operations (MPC). With 25 plus years of international experience in Print and Mail, Abbas and his team at Penn State continue to prosper and succeed in challenging times, re-positioning the in-plant as a strategic asset of the university.

  • Blog Post
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  • Elisha Kasinskas
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  • 17 July 2013

Mike Lincoln Reveals the Secret to In-Plant Success at Print 13

This article is the first of a series introducing each of the successful in-plant panelists on the PRINT 13 "Empowered In-plants: Tell-All Success Stories from the Field," panel I'll be moderating on September 9th.  The session features in-plant leaders in Insurance, Higher Education, Healthcare and Government. Introducing: Mike Lincoln, Operations Manager of IDS, State of Colorado Mike Lincoln is the State of Colorado Operations Manager of Integrated Document Solutions (IDS).

  • Blog Post
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  • Elisha Kasinskas
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  • 03 July 2013

Secrets of Successful In-Plants Revealed at Print 13 Panel

Announcing Panelists for Successful In-Plant Panel at Print 13 Last year's top In-plant panel at Graph Expo was so well received that there will be an in-plant panel session at the show again this year. Titled "In-Plant Panel: Success Stories from the Field,"

  • Blog Post
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  • Elisha Kasinskas
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  • 20 June 2013

Web to Print & Workflow Automation Can Secure an In-Plant's Future

This In-Plant Graphics webinar, sponsored by RSA, features Ventura County, CA and MIT discussing how in-plants can leverage workflow automation software to secure their future by keeping costs low, facilitating customer savings, and adding services to remain relevant.

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Since 1986, thousands of production print centers have turned to Rochester Software Associates to improve their workflows, increase their productivity, and delight their customers. Our software solutions for transform and conversion, output management, and web to print Turn Printing Into Productivity™. Above all, what really sets us apart is our intense focus on customer satisfaction.

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