Author Elisha Kasinskas: Biography and Authored Content

See all content authored, presented, or sponsored by Elisha Kasinskas, Marketing Director of Rochester Software Associates.

About the Author

Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates' (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms. Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

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  • Elisha Kasinskas
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  • 19 January 2017

In-Plant Primer: From Operations Basics to Advanced Sales Concepts

Information for Dealers, Reps and Owners, Print Equipment Vendors to Understand In-plants Rochester Software Associates (RSA) is working with industry consultant, Howie Fenton, Principal of Howie Fenton consulting to create information for dealers, reps and owners and print equipment vendors to help them better understand the in-plant market. Comprised of two six-article series (for a

  • Blog Post
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  • Elisha Kasinskas
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  • 12 January 2017

Don’t be Chicken: Innovate!

A Chat with the Tyson Foods In-plant Manager Photo Credit: In-plant Graphics I recently spoke with Russell Gayer, manager of Printing Services at the Tyson Foods in-plant in Arkansas. Gayer, a writer and humorist in his spare time — he finished third in a Toastmaster’s district humor speech contest, and has a humor

  • Blog Post
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  • Elisha Kasinskas
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  • 01 September 2016

In-Plant Print Centers' 10-Step Plan for Working with IT

I recently interviewed Teddy Abad-Perez, State of Colorado Division of Central Services, Department of Personnel & Administration- IDS Multi-Function Printer Program Manager and Brenda Berlin, State of Colorado Financial Services, Governor's Office of Information Technology- Deputy Chief Information Officer, Chief Financial Officer. Teddy and Brenda agreed to further detail....

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  • Elisha Kasinskas
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  • 09 August 2016

Deciphering Conflicting Web to Print Research

In the July issue of In-Plant Graphics Magazine (IPG), editor Bob Neubauer wrote an article entitled, "In-plant Research: IPG vs IPMA — Who Is Right?" The article compared results from a recent IPMA (In-Plant Printing and Mailing Association) survey, "State of the In-Plant Industry: Challenges, Opportunities, and Outlook" to results from the IPG biennial

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  • Elisha Kasinskas
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  • 19 July 2016

Sun Life Financial’s Success with Web to Print

In a recent webinar, the staff at Sun Life Financial talked about their strategy, decision making process and success in their implementation of RSA's WebCRD in-plant Web to print software. The webinar was moderated by In-plant Graphics Editor Bob Neubauer, who discussed the magazine's recent survey

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  • Elisha Kasinskas
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  • 14 July 2016

IPMA Web to Print Best Practices Webinar 8/17

RSA Shares Web to Print Best Practices in IPMA Webinar The 600+ member-led In-Plant Printing and Mailing Association (IPMA), dedicated to in-plant printing and mailing organizations is hosting a webinar sponsored by RSA called "Web to Print Best Practices" on Wednesday, August 17, 2016 at 1pm ET/ Noon CT/ 10am PT. Normally reserved for member in-plants

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  • Elisha Kasinskas
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  • 14 June 2016

3 Steps for More Effective Workflow Software Implementations

In previous blogs and white papers we have talked about the critical success factors (CSF) required for the implementation of Web to print solutions. One CSF is that leading in-plants are more effective at implementing new software. Why are some in-plants better at implementation? Because they make better choices early in the process. 

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  • Elisha Kasinskas
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  • 31 May 2016

Webinar 6/15: A Web to Print Evolution- How one company used technology to save millions

Sun Life Financial Enables Salesforce and Efficiencies with Web to Print  Life is certainly brighter for Sun Life Print Services as the in-plant has evolved its Web to print solution over the last four years. In this June 15th 2pm EDT  In-plant Graphics webinar sponsored by RSA, you’ll learn how this multi-location financial services in-plant

  • Blog Post
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  • Elisha Kasinskas
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  • 23 May 2016

Ownership and Licensing Web to Print Software

At RSA, a common question we hear is "Who should I acquire my Web to Print solution from?" Our recommendation is to expand the question to include ownership of the software license. Acquiring the software from you primary production print vendor is generally the best option— provided that you have provisions to own the software

  • Blog Post
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  • Elisha Kasinskas
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  • 17 May 2016

5 Reasons to Attend the IPMA 2016 Annual Conference

The IPMA 2016 Annual Conference June 20-24, 2016 RSA has long been a sponsor of the In-Plant Printing and Mailing Association (IPMA), a 600+ member-lead association dedicated exclusively to the needs of all in-plant printing and mailing organizations. IPMA's annual conference and vendor fair, themed "Reaching New Heights" will take place in Denver, CO from June 20 - 24, 2016.

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About Us

Since 1986, thousands of production print centers have turned to Rochester Software Associates to improve their workflows, increase their productivity, and delight their customers. Our software solutions for transform and conversion, output management, and web to print Turn Printing Into Productivity™. Above all, what really sets us apart is our intense focus on customer satisfaction.

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