Author Elisha Kasinskas: Biography and Authored Content

See all content authored, presented, or sponsored by Elisha Kasinskas, Marketing Director of Rochester Software Associates.

About the Author

Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates' (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms. Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

  • Blog Post
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  • Elisha Kasinskas
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  • 25 May 2018

When Is A Good Time to Talk to Your Customers About Production Print?

Timing is Almost Everything Article five of our "The 6 'W's' of Production Print Workflow" series, focusing on the who, what, why, where, when and how's of production print and part of our "Production Print Workflow Education Series" to understand Production Print Workflow. In some of our previous "Six W's of Production Print" series, we learned

  • Blog Post
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  • Elisha Kasinskas
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  • 18 April 2018

Where Can Dealers Find Opportunities in Production Print?

A Treasure Map for Success Article four of our "The 6 'W's' of Production Print Workflow" series, focusing on the who, what, why, where, when and how's of production print and part of our "Production Print Workflow Education Series" to understand Production Print Workflow. In the last installment of our "The 6 'W's' of Production Print

  • Blog Post
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  • Elisha Kasinskas
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  • 23 March 2018

Why Should A Dealer Target Production Print Operations?

Why Should A Dealer Target Production Print Operations? Article three of our "The 6 'W's' of Production Print Workflow" series, focusing on the who, what, why, where, when and how's of production print and part of our "Production Print Workflow Education Series" to understand Production Print Workflow. After learning about what production print is and who

  • Blog Post
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  • Elisha Kasinskas
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  • 12 March 2018

What's Happenin' in Production Print Workflow

What's Happenin' in Production Print Workflow with RSA & Industry Analysts This video is part of RSA's Production Print Workflow Education Series to inform dealers, reps, owners, and print equipment vendors about production print workflow. Watch the four-minute video and hear RSA's Dirk Craib answer four questions about what's happenin' in production print workflow for dealers

  • Blog Post
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  • Elisha Kasinskas
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  • 06 March 2018

Intermountain Healthcare Experiences Big Savings with Healthy Web to Print

Intermountain Healthcare Experiences Big Savings with Healthy Web to Print Speaking at the recent In-plant Graphics webinar, "Big Savings with Healthy Web to Print", Operations Manager Tami Reese shared how Intermountain Healthcare's Design & Print Center (DPC), has been able to save over $1.3 million annually and enable HIPAA compliance and control branding by adding

  • Blog Post
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  • Elisha Kasinskas
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  • 22 February 2018

6 "W's" of Production Print- Who Produces it?

Meet the Producers of Production Print Part of the Production Print Workflow Education Series. Information for dealers, reps and owners, and print equipment vendors to understand production print, production print workflow, the benefits to you and how to sell it. This is the second article in "The 6 'W's' of Production Print Workflow."

  • Blog Post
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  • Elisha Kasinskas
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  • 02 February 2018

Webinar: Big Savings with Healthy Web to Print

Register now for the 2/27 In-plant Graphics webinar, "Big Savings with Healthy Web to Print." 2pm ET |11am PT. As part of a top-ranked ranked Healthcare Supply Chain organization, Intermountain Healthcare's Design and Print Center (DPC) adheres to high standards. While the supply chain center has been a model of efficiency and savings, the in-plant

  • Blog Post
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  • Elisha Kasinskas
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  • 29 January 2018

6 "W's" of Production Print Workflow- #1 What's Production Print & Why Care?

This is the first article in our "Production Print Workflow Education Series." The series provides information for dealers, reps and owners, and print equipment vendors to understand production print, production print workflow, the benefits to you and how to sell it. Our first article focuses on the "What" of production print- what it is and why you should care about it. 

  • Blog Post
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  • Elisha Kasinskas
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  • 26 January 2018

Production Print Workflow Education Series

As a dealer, rep, owner or print equipment vendor you know that selling production equipment is more than just hardware- it includes a workflow component. Our Production Print Workflow Education Series offers information for dealers, reps and owners, print equipment vendors to understand production print workflow. We'll start with the "The 6 'W's' of Production Print Workflow." In the coming months we'll discuss the what, who, why, where, when and how’s of production print.

  • Blog Post
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  • Elisha Kasinskas
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  • 13 October 2017

How One In-plant Automates 86% of their Workflow and Saves Millions

In a recent presentation, Blue Valley Schools shared the story of how they'e been able to fully automate 86% of their orders and save their organization over $1.4 million in the last seven years. The case for automating workflows is compelling- touches have a high cost. The Keypoint Intelligence | InfoTrends 2017 study, “U.S. Production Software Investment Outlook” projects that 79% of print shop volume will be automated by 2019. How will you reach this level of automation?

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Since 1986, thousands of production print centers have turned to Rochester Software Associates to improve their workflows, increase their productivity, and delight their customers. Our software solutions for transform and conversion, output management, and web to print Turn Printing Into Productivity™. Above all, what really sets us apart is our intense focus on customer satisfaction.

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