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Elisha Kasinskas

Author Elisha Kasinskas: Biography and Authored Content

See all content authored, presented, or sponsored by Elisha Kasinskas, Marketing Director of Rochester Software Associates.

About the Author

Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates' (RSA) award-winning Marketing Director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a Marketing veteran with over 20 years of experience in sales, product management, and marketing in leading product and service business to business and business to consumer firms, including Pinnacle (Birds Eye) Foods, Global Crossing, Windstream Communications, HSBC, and a number of regional high tech firms. She holds a Rochester Institute of Technology MBA, and a BS in Marketing from Radford University. Ms. Kasinskas is a frequent moderator for industry speaking sessions. She was awarded the 2015 In-Plant Printing and Mailing Association (IPMA) Outstanding contributor award, is a 2015 OutputLinks Women of Distinction inductee, and has secured multiple awards from the American Marketing Association (AMA) for recent work at RSA.

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Elisha Kasinskas
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30 July 2012

Jimmy Friend, UNT, Reveals Secrets at GRAPH EXPO In-Plant Session

This article is the first of a four part in-depth series introducing each of the panelists. The first panelist we’ll cover is University of North Texas (UNT) Director of Printing and Distribution Solutions, (PDS), Jimmy Friend.

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Elisha Kasinskas
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07 July 2012

Announcing In-Plants Voted to Speak on GRAPH EXPO In-Plant Panel 10/8

"Empowered In-plants: Tell-All Success Stories from the Field" RSA to moderate this first-ever in-plant panel. Contact moderator, Elisha Kasinskas for details. By Elisha Kasinskas, Marketing Director In-plants and corporate print centers from all over voted in May for who they wanted as the "dream team" of top successful in-plants on the first ever in-plant panel at

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Elisha Kasinskas
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06 June 2012

Phil Larson to Tell All at GRAPH EXPO In-Plant Session

This article is the second of a four part in-depth series introducing each of the successful in-plant panelists. This week the panelist we'll check in with is Phil Larson, president of Shepherd Consulting OK, formerly director of AFPress and grafaccent at American Fidelity Insurance in Oklahoma City, OK. Phil's expertise includes management and development of converged corporate in-plants (data center and transactional printing, IT, fleet, mail and print) and commercial in-plants for smaller businesses.

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Elisha Kasinskas
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14 December 2010

In-Plant Trends- Customer Demands Necessitate Continually Improving Workflows

In-plant print centers – 4 trends to address for success in 2011 and beyond. In our four-article series: "Corporate in-plant print centers – four trends to address for success in 2011 and beyond," we've talked about marketing the print center as a necessity, print center convergence,

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Elisha Kasinskas
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16 November 2010

In-Plant Trends- Print Center Convergence

In-plant print centers – four trends to address for success in 2011 and beyond. In our four-article series: "Corporate in-plant print centers – four trends to address for success in 2011 and beyond," the first article reviewed marketing the print center as a necessity.

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About Us

Since 1986, thousands of production print centers have turned to Rochester Software Associates to improve their workflows, increase their productivity, and delight their customers. Our software solutions for transform and conversion, output management, and web to print Turn Printing Into Productivity™. Above all, what really sets us apart is our intense focus on customer satisfaction.

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