Author Howie Fenton: Biography and Authored Content

See all content authored, presented, or sponsored by in-plant consultant Howie Fenton.

About the Author

Howie Fenton

Howie Fenton is an independent consultant and trusted advisor to in-plant printers. He recommends equipment, best practices and workflow automation tools to streamline operations. To learn more about measuring performance, benchmarking to leaders, and improving your value e-mail Howie@howiefentonconsulting.com

  • Blog Post
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  • Howie Fenton
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  • 09 January 2024

Preparing for the Opportunities Created by a Soft Landing

With the US economy on course for a “soft landing,” in-plants can get ready for the potential benefits that could result. By gathering customer feedback and analyzing market trends, you can determine whether to look for new growth opportunities or find ways to boost productivity and save on costs instead.

  • Blog Post
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  • Howie Fenton
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  • 07 November 2023

The 9 Print Industry Trends That Will Impact Your Business in 2024

The printing industry is always evolving, and printers and in-plants today have a list of new challenges to deal with. But 2024 promises to bring new solutions and strategies to deal with them. In this blog post, we predict the top nine trends for 2024 – and what they mean for the printing industry.

  • Blog Post
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  • Howie Fenton
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  • 10 October 2023

How AI Is Changing Mail Production Services

The next step in the future of printing starts with artificial intelligence. Explore how AI is making inroads into mailing automation and what it means for the future of the printing lifecycle. And with barcoding an integral part of those future capabilities, discover how the newest barcoding features in RSA’s QDirect output management solution can take you one step closer to these future possibilities?

  • Blog Post
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  • Howie Fenton
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  • 12 September 2023

How to Use ChatGPT to Support Your Business

ChatGPT opens up new opportunities for businesses—but only if it’s leveraged effectively. This blog explores how in-plant printers can make the most out of artificial intelligence while avoiding common pitfalls like plagiarism and inaccuracies. Through trial and error and some established best practices, printers can use ChatGPT to enhance its customer service efforts, by building out answers to frequently asked questions and creating templated responses to common requestswhile escalating more high-level requests to the humans.

  • Blog Post
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  • Howie Fenton
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  • 08 August 2023

On In-plant's Minds- How to Demonstrate Value

Watch this 4-minute video interview to see what is on the minds of in-plant print center leaders. In this video interview with consultant Howie Fenton and RSA's Director of Sales, Ben Parker, hear how in-plants are saying that they want to demonstrate value and Fenton's examples and insights.

  • Blog Post
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  • Howie Fenton
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  • 11 July 2023

On In-plant's Minds- Doing More with Less

Watch this 5-minute video interview to see what is on the minds of in-plant print center leaders. In this video interview with consultant Howie Fenton and RSA's Director of Sales, Ben Parker, hear what in-plants are thinking about and Fenton's three potential solutions and suggestions.

  • Blog Post
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  • Howie Fenton
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  • 09 May 2023

10 Due Diligence Steps to Overcome Investment Objections

Take these 10 due diligence steps to overcome investment objections for new technology that enhances productivity to reduce time, cost, and pricing. The importance of investing in new technology is taking on a new imperative. Being prepared with due diligence will help ensure your project's approval.

  • Blog Post
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  • Howie Fenton
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  • 11 April 2023

9 Trust Building and Collaboration Steps to Overcome Investment Objections

A recent NAPCO study talks about today's competitive challenges and the importance of re-aligning strategies. One aspect is increasing productivity through capital investments. While many understand the due diligence calculations such as ROI and payback, not everyone realizes the importance of garnering support from other team members and departments. In this blog, we discuss 9 steps to increase trust and enhance collaboration to overcome investment objections.

  • Blog Post
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  • Howie Fenton
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  • 07 March 2023

5 Steps to Overcome the Fear of the Unknown

While a variety of factors can cause decision making hesitation, with the faster pace of change no one can afford to make poor or delayed decisions. Indecision or hesitation can negatively impact your ability to respond to new challenges, slow the growth of new products or services, and impact key business areas. In this blog, we describe the signs of decision hesitation and the 5 steps to overcome the fear of the unknown.

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