Author Howie Fenton: Biography and Authored Content

See all content authored, presented, or sponsored by in-plant consultant Howie Fenton.

About the Author

Howie Fenton

Howie Fenton is an independent consultant and trusted advisor to in-plant printers. He recommends equipment, best practices and workflow automation tools to streamline operations. To learn more about measuring performance, benchmarking to leaders, and improving your value e-mail Howie@howiefentonconsulting.com. 

  • Blog Post
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  • Howie Fenton
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  • 02 February 2022

New Strategies to Increase Satisfaction, Awareness, and Sales

To celebrate the IPMA's in-plant awareness month, this article talks about combining some new strategies to increase customer satisfaction, awareness, and sales. The ability to demonstrate shop value has been threatened as more customers work from home and more communication, marketing, and sales activities have switched to video communications. Using video for communications and demonstrating services can help in-plants increase satisfaction, awareness and sales. 

  • Blog Post
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  • Howie Fenton
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  • 07 January 2022

How to Plan for Growth or Recovery

Despite pandemic challenges remaining, typically there is a sense of new hope associated with the beginning of a new year. There are two planning scenarios. Planning for recovery/rebound while addressing staffing needs, and researching the root cause(s) of lingering low volume and overcoming volume declines. Both involve planning for growth, and we discuss planning and tips for each scenario.

  • Blog Post
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  • Howie Fenton
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  • 09 December 2021

3 Strategies to Prepare for Next Year’s New Challenges

Research shows that not only will we continue to experience supply chain and staffing issues in the coming year, we could also experience customer pushback about price increases and slower turnaround times. In the worst-case scenario, this could result in questions about the value of print or, worse, the value of the in-plant. This article will discuss the threats and offer three strategies to overcome them.

  • Blog Post
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  • Howie Fenton
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  • 02 July 2021

Is it Time to Pivot to Growth Applications and Strategies?

In this article, we discuss print applications that are likely to decline and grow post-pandemic and a strategy to help you win back clients of your in-plant that may have outsourced their work during the pandemic. Using this knowledge will help you negotiate the twists and turns in product demand.

  • Blog Post
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  • Howie Fenton
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  • 03 June 2021

The Cost Savings of Killing E-Mail May Be 3x-5x Higher Than Estimated

Do you realize that killing e-mail can reduce labor costs for CSRs, estimators, and billing staff and that there are additional savings possible by reducing the costs associated with manual estimating and billing? The savings of killing e-mail may be 3x-5x higher than estimated in recent research. To best understand the savings you can achieve, read this blog post.

  • Blog Post
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  • Howie Fenton
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  • 10 May 2021

Why Killing E-Mail Orders Matters for Your Recovery

Do you realize how much time and labor costs are associated with processing e-mailed orders? Do you understand the total cost of operation and the savings you could achieve by automating order entry? Find out in this post where we discuss the time, costs and production challenges of accepting e-mail orders and how a Web to Print solution can save you money and accelerate your recovery.

  • Blog Post
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  • Howie Fenton
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  • 07 April 2021

Recover by Adapting to Lasting Pandemic Changes

By recognizing that some of the changes from the pandemic will disappear and others will remain you will be better positioned to recover and take advantage of the permanent changes. Innovative in-plants will find ways to take advantage of these changes and convert them from threats to opportunities.

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Since 1986, thousands of production print centers have turned to Rochester Software Associates to improve their workflows, increase their productivity, and delight their customers. Our software solutions for transform and conversion, output management, and web to print Turn Printing Into Productivity™. Above all, what really sets us apart is our intense focus on customer satisfaction.

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